In 2022, together with Pixelmachine, we worked on the redesign and launch of the new website for Mute Mar del Plata, one of the city’s most recognized venues. The project was born from the need to move away from an outdated WordPress site that was no longer maintained and no longer matched the brand’s current needs, replacing it with a custom-built platform better aligned with its identity, goals, and digital vision.
The work made it possible to build a website specifically designed to support Mute’s brand presence, with a stronger visual approach, greater flexibility for future evolution, and a more solid technical foundation. The new platform was custom developed to better reflect the brand experience, improve content management, and provide a structure ready to grow without the limitations of the previous website.
In addition to the development of the new portal, several digital marketing pieces were also produced to expand its reach, strengthen communication, and support the online visibility of the venue. The result was a full renewal of Mute’s digital presence, combining design, development, and complementary communication assets to build a stronger, more current, and more coherent online identity.
A custom digital renewal for a brand with a strong identity
This project was approached as a full rebuild of Mute Mar del Plata’s web presence, replacing an outdated platform with a custom-developed solution specifically designed around the brand’s goals. The work was carried out together with Pixelmachine, who contributed to the design proposal, while our team handled the implementation and launch of the new website.
The main challenge was not only to modernize the visual side of the portal, but also to build a digital foundation capable of better representing the venue’s experience, positioning, and personality. This meant replacing a limited and unmaintained structure with a more flexible, controlled solution that could evolve together with the business and its communication needs.
As part of the project, several digital marketing assets were also developed to extend the site’s reach and reinforce its communication strategy. The result was a platform more consistent with the brand’s identity, technically stronger, and supported by visual and promotional resources that helped consolidate Mute’s digital presence during a key stage of renewal.