In 2023, XimioDev took part in the full digital launch process of Cencopay, the payment app from the Cencosud group. In this project, we worked across the entire lifecycle, from early visual and conceptual stages including mockups and design, through front-end implementation and final deployment, supporting the complete go-to-market process of a new brand within a large-scale corporate group.
The design process was especially thorough, since this was a key asset for Cencopay’s initial positioning and needed to meet the standards of a company with strong regional presence. Based on that, a landing page was created to clearly communicate the product, its benefits, and its value proposition, taking care of both the visual experience and brand consistency in every detail.
During development, the implementation prioritized optimized front-end practices using solid CSS and JavaScript standards, aiming for a fast, stable website prepared for strong organic performance. In addition to the landing page, multiple digital marketing assets used throughout the launch campaign were also produced. Finally, all the required tracking and advertising tags were implemented for measurement, performance analysis, and campaign optimization.
A launch landing page built for brand, performance, and measurement
This project was developed as a central asset in the launch of a new payment solution backed by a large-scale brand. The challenge was not limited to creating a visually attractive landing page, but rather to designing and building a digital asset capable of supporting a real launch campaign, with a strong focus on clear communication, brand consistency, fast loading times, and built-in measurement from day one.
The process included a particularly careful design phase, where mockups, visual validation, and interface definition were developed in alignment with Cencopay’s positioning inside the Cencosud ecosystem. The front-end implementation was then carried out with strong technical practices in mind, ensuring a lightweight, fast, and SEO-ready website without sacrificing visual quality or user experience consistency.
Beyond the main landing page, the project also covered the creation of digital marketing assets used throughout the launch campaign, reinforcing the brand rollout across multiple channels. As a final step, the required tracking and advertising tags were properly implemented, ensuring that the team could measure results, attribute conversions, and optimize the digital strategy on top of a technically solid foundation.