In 2023, we collaborated with TheLabInovation on an activation campaign for the MODO digital wallet, designed to transform storefronts into a high-impact, interactive experience. The campaign allowed customers to discover benefits and discounts directly from their mobile phones, creating an innovative interaction between the physical store space and the digital environment.
By scanning QR codes displayed in the storefronts, users accessed a web experience that unfolded a 3D card with information about promotions, discounts, and the advantages of paying with MODO at that store. To achieve this, we worked with 3D modeling and WebGL-based web technologies, building an attractive, lightweight, and accessible visual experience for mobile devices without the need to install additional applications.
The campaign ran for five months in shopping malls across the country and in numerous stores located in major cities, making it a widespread initiative. The result was a digital promotional piece that combined creativity, technology and point-of-sale presence, providing a new way to communicate commercial benefits through immersive and memorable experiences.
An immersive promotional experience for retail storefronts
This project was developed as a technology-driven activation aimed at connecting the physical retail environment with an interactive and visually engaging digital experience. Beyond simply communicating a promotion, the challenge was to design an intervention capable of capturing attention at the storefront and turning that curiosity into direct engagement with the brand and its benefits.
The solution was built as a mobile web experience triggered through QR codes, where users could view a three-dimensional card displaying store-specific discounts and payment benefits. This required work in 3D modeling, mobile performance optimization, and the implementation of WebGL-rendered scenes, balancing visual quality with smooth usability in real consumer environments.
The result was a campaign with strong nationwide presence, deployed for several months across shopping malls and stores in multiple cities throughout the country. The activation successfully combined interactive technology, promotional communication, and brand experience in a single digital asset, showing how a well-designed digital piece can increase the visibility of promotions and create a more innovative connection with end users.